Vacants to Value
Campaign
Major marketing for
a bold new City initiative.
On direct order from the mayor of Baltimore City, The Department of Housing & Community Development needed brand and large-scale professional marketing to promote their national-attention grabbing Vacants to Value Initiative (V2V). After the campaign’s foundation was established, the in-house team successfully managed brand development, marketing and promotion for the V2V launch and overseeing the program’s 180k budget, and expanded campaign development over the course of four years.
Deliverables over that 4-year span included trade show event design/planning, V2V website development (vacantstovalue.org), design and art direction of collateral, billboards, media promotion, print, app development, apparel, events, mailers, trade show booths, giveaway items, digital marketing.
Contributed web development,
art direction, front-end design,
online strategy, and digital &
print advertising to help promote
the new site to staff and stakeholders.
Developed an assortment of
merchandising, promo pieces,
giveaway items & swag for
tradeshows, advertising, and
promotional events.
Designed tradeshow displays,
event design, convention
advertising pieces, large-scale
marketing and collateral.
While Baltimore's vacant and abandoned building stock
is often viewed as a problem, it’s also an opportunity.
New sales and redevelopment raise property values,
increase tax revenue, and attract new residents and businesses.
Baltimore’s Vacants to Value initiative did just that.
Designed and art directed V2V’s
$45k domination campaign at
Baltimore’s Penn Station.
Deliverables included: 54 billboards,
back-lit exterior displays, interior
digital displays and transit ads.
*Photography credit for select V2V event imagery in this section: Scott Johnson, Sebastian Marin & Saul Stoogenke
When money matters, we know how to work it out.
We located and negotiated with a local vendor
to receive 2 months of expense-free, uninterrupted
advertising on Baltimore’s tallest digital billboard,
and in one of the hottest and most visible districts.
Developed savvy marketing pieces
that told down-to-earth stories
and introduced V2V to Baltimore.
Each aspect of the campaign was
expertly tied to the others, creating a
compelling new narrative for the City.
Skilled in building tradeshow
packages, displays, handouts,
giveaways, and creating the key
supportive photography, content
and writing needed to make
them come together.
