Print
& Collateral
Print makes a statement.
Digital media is popular, but it’s very much regarded as
hollow and disposable by most audiences, and vastly overused.
Print still crushes digital advertising in the categories of impact
and retention that matter. Often overlooked and undervalued…
Print leaves a lasting mark on your audience every time.
InterAct’s Go Big Or Go Home Campaign
We picked up and ran with InterAct’s GoBigOrGoHome concepts to create their new campaign.
This included working and building a brand around the top international stars of X-games competition
including Tony Hawk, Bucky Lasek, the late Dave Mirra and others. We created point-of-purchase (POP)
in-store marketing, promotional displays, web content and digital ads, to coordinate with in package
material and other promo items. The GoBigOrGoHome campaign was a huge success and was also
integrated into trade show marketing efforts showcased at E3 Conferences and The
Consumer Electronics Show (CES, winter and summer events).
We’ll definitely
make you stand
apart from the rest.
Baltimore Housing Print & Brand
The creation of the Baltimore Housing brand was a unique union that brought two
massive non-profits (DHCD and HABC), all their efforts, goods and services, +100 million
dollar budget, and a combined staff of almost 2000 employees into one unified brand.
Imagine merging Nike & Underarmor…
Yes, WE made it happen.
As one of the creative and development leads, we made that union of two brands major
work together through coordinated branding, internal and external strategic integrated
marketing (print and digital) to inform staff and employees, general public, key stakeholders,
their clients, and citizens of an entire city.
Baltimore Housing
Brand Collateral &
Print Identity System
Some of the Baltimore Housing brand items created included: notepads, mousepads, apparel, directional & way finding signage, forms & custom
documents, maps and posters. Baltimore Housing’s new brand release
introduced a matching E-letterhead and a full Digital Collateral system,
to update Baltimore City’s outdated municipal communications network.
Baltimore’s Kitchen Cookbook
Collaborated with Baltimore City’s Office of Community Services to produce a standalone cookbook
featuring authentic recipes from the very residents of Baltimore City. Coordinated the extensive 3-day
photo shoot with award winning photographer, James Prichard. After development and design,
the end product was an award-winning piece that took first in Maryland State’s Addy Awards
and placed in East Coast competition for the New York, PA, NJ and the north eastern regional area.
After very strong sales and a rapidly growing interest and following, I continued promotion by
building UPC codes and coordinated future sales by setting up business arrangements
with Barnes & Noble, Amazon and independent retail shops throughout
Hampden, Towson and downtown in Baltimore to sell the cookbook at their locations.
*Photography credits for cookbook photoshoot:
James Prichard www.JamesPrichard.com
Baltimore City Summer Food Campaign
Our 7-year commitment to this successful initiative included posters,
flyers, signage,web content, vehicle wraps, billboards, EBlasts, postcards,
and transit signs for metro, buses and subway system.
Baltimore City
Summer Food
Campaign
*Photography credits for campaign
photoshoot: Saul Stoogenke
HABC Annual Report
Led art direction, design, editing and
production of HABC’s Annual Report.
*Principle Photography credits for HABC Annual Report: Sebastian Marin
Support or Single Image Credit: Scott Johnson, Saul Stoogenke, David Pisnoy, Jose Soriano